The PIC is the first national institutionalized behavioural initiative in Africa and was conceptualized to support government and private stakeholders in making behaviourally informed decisions as well as generate evidence through behavioural studies for interventions in critical thematic areas. The PIC is an initiative of the Nigeria Economic Summit Group (NESG) and is supported by Rockefeller Philanthropy Advisors (RPA), with funding from the Bill and Melinda Gates Foundation (BMGF).
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